Here are a few tips and tricks to help make things cheaper, faster and easier for you, your designer and/or print supplier.
When submitting images/photos to your designer or print supplier a general rule of thumb is to have the image as high a resolution as possible. Industry standard is 300 dpi or better. DPI stands for “dots per inch.” The more dots per inch, the higher the resolution of your image.
A tip to remember about sizing images; Your designer can make an image smaller, but it is difficult to make an image bigger. When you make an image bigger it will distort the image and you will lose quality. So always start with an image bigger than what you need it and work your way down.
When submitting digital images, send them “as is” without doing any alterations to them. Don't allow your computer to resize the images for email. If you need to scan photos, be sure to scan them at no less than 300 dpi, but 400 to 500 dpi would be better, especially for older photos.
When working with images, it is also easier to add light than it is to take light away. Photographs that have heavy sun glare are difficult to darken or remove the glare. Photos that are dark can often have light added and reveal more details. Some designers/printers may have better software to do a better job in these areas, but generally this rule will be the same no matter where you go.
It is a good idea to talk to your designer or printer to see what formats they will accept. Industry standards are usually eps, tif, jpg, and png.
It will often cost about the same to get 200 of something printed as it will 500, so shop around for deals.
When you are looking for shirts/hats/mugs etc and only need a few of each, cafepress.com is a nifty tool to use when buying employee uniforms or customer thank you gifts. I use it all the time!
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